If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million? ~ Greg Jarboe

Content marketing has become a central strategy for marketers as traditional marketing expands to encompass social media and the many platforms it entails From blogging to social networks to website landing pages themselves, content marketing is essential for SEO rankings, and therefore a brand’s visibility across the Web. As content marketing evolves, so do the many forms this industry essential takes. Content marketing, which started with the written word, has also transformed itself into the world of static and moving images.

Taking concepts that have long existed in traditional marketing, content marketing is moving increasingly into the visual space. From that traditional ad that captures the audience’s attention through visual appeal, the concept of the infographic has emerged, and from the idea of commercials comes video marketing via many channels such as YouTube, and the newer Vine and Instagram video.…