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War-related shortages push iconic snack brand into monochrome packaging

Boing Boing·Jason Weisberger·6 months ago
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Image: YouTube/The Star

An unexpectedly and weirdly specific way Trump's global disruption is touching civilian life: the Iran war has apparently reached the snack aisle. Japanese chip maker Calbee is sending some of its famously cheerful packaging into an austere black-and-white witness protection program. Why? The ink has run out.

The packaging on some snacks in Japan is turning a somber black-and-white, as the war in Iran disrupts the supply of an ingredient used in colored ink.

Tokyo-based Calbee Inc., which makes potato chips and cereal, said what's inside remains the same.…

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