12 min read

Design , Career , AI , Opinion Column

As AI reshapes product design, it could give designers greater autonomy or expose the gaps that autonomy makes harder to hide. Exploring both the bull and bear cases, Andy Budd examines what happens when designers need less permission to act.

Designers have spent years saying they would do better work if the organisation got out of the way. Not always in those exact words, obviously. It usually comes out as something more reasonable: we didn’t get enough engineering time, product had already decided the solution, the roadmap was too packed, leadership only cared about this quarter’s numbers, research got cut, the experiment was never run properly, the design debt was known about, but nobody wanted to spend a sprint fixing it.

Much of this is true. Most designers have worked inside that awkward middle space between product and engineering. Product frames the problem, or at least thinks it does.…