My approach to content ideas is probably less organised than people imagine.

I don't have a magical Notion database filled with hundreds of original ideas, and I'm not constantly sitting around trying to think of the next viral reel.

Most of the time, I'm just consuming information and paying attention to things that interest me. I read books, watch interviews, study businesses, and occasionally go down ridiculously specific rabbit holes because something caught my attention.

When I come across an interesting idea, I try to understand why it works and whether it connects to something else I've seen.

A concept about human psychology might explain why a particular marketing campaign worked. A lesson from studying finance might change how I look at a creator's business model. Those connections usually make for much better content than repeating something I saw another creator say.

I think the mistake is treating ideation as an isolated activity.…