A company buys ChatGPT Enterprise. Then:

marketing uses it for copy

one engineer automates half their workflow

another refuses to touch it

managers say “we should use AI more”

nobody knows what “more” means

Three months later, leadership asks the inevitable question: “So… are we actually getting ROI from this?”. Silence. Not because AI failed.

Because adoption inside companies is mostly random. And random systems don't scale.

Most companies approach AI rollout like this:

Buy tools

Announce initiative

Hope employees figure it out

That works for maybe two weeks. After that, you get what every company gets:

inconsistent usage

inconsistent output

no shared standards

no visibility into who’s actually effective with AI

Useful? Sometimes.

Measurable? Not really.

The uncomfortable part: most companies still evaluate people like AI doesn’t exist.

Performance reviews ask communication, ownership & collaboration.

Fine.…