Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these.

In today’s edition:

Document and turn your SOPs into repeatable AI workflows

More recommendations for your product from AI

🗞️ Industry news from Anthropic, ChatGPT, and more

How to Use AI to Write Your SOPs for You

Every marketer has processes they follow but never write down. If the way you name campaigns, format UTM links, or set up email sequences is all in your head, your work can be inconsistent, hard to hand off, and easy to forget.

AI can fix that in one conversation. Pick any process you do repeatedly — UTM tagging is a great first test — and paste a few real examples into ChatGPT, Claude, or Gemini.…