The functional beverage game has a fast-growing, Korean-inspired emergent.

Launched in late 2024 by Olive Kim with an assortment of collagen-infused coffees and teas, Clöud Cafe is gearing up to expand its footprint at Ulta Beauty and Target, both of which it entered for the first time this year, to more than 2,000 collective doors in November.

For Kim, whose family launched The Crème Shop as a Los Angeles manufacturing business in the ’80s — which she then turned into a K-beauty product line that was acquired by LG H&H in 2022 — Clöud Cafe looks to combine Korean wellness culture with inspiration from the country’s trendy coffee scene.

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“The coffee culture in South Korea is so innovative and so beautiful…every coffee shop is extremely aesthetically pleasing. They take a lot of pride in the ingredients they use and where their beans are sourced from. They each have specialty drinks,” said Kim, who is Korean American and, after exiting The Crème Shop, became fascinated with collagen.…