The fragrance industry is fascinated by the concept of a signature scent, or a single perfume that sensorially encapsulates the wearer’s identity. (Just look at the cult-like followings of Chanel No.5 or Tom Ford Tobacco Vanille.) But for Haeze, a new fragrance brand launching exclusively at Target on Nov. 1, there’s no such thing as a signature scent in its debut lineup.

“Haeze is designed as a wardrobe of fine fragrances to collect, layer and shift between depending on the moment or the version of yourself you want to express that day,” Haeze Co-Founder Josh Williams tells Fashionista over email. “The idea at the center of the brand is that you’re more than one thing, and your fragrance can be, too.”

Haeze’s Creative Director Andy Anderson elaborates: “The subtext of ‘find your signature’ implies singularity — one. Haeze is asking, ‘Why? Why pick just one?'”

This rejection of being placed into a box stems from a personal place for the duo, as they both embraced nonlinear career paths.…