Hi all, i paste here a blogpost i just writed based in our situation as a SAAS trying to survive to the AI:
I have been writing software for 30 years, and I try to stay close to every new wave of tools. By late 2025 I was using agents every day, not only to write code but to automate tasks and analyse data. That habit is behind the biggest decision we have made at Trackingplan since we started: to stop building a product people operate, and to build agents that do the work.
I know how that sounds. For months we have all been reading posts like this one, and many of them were more marketing than anything else. An agent could only act through integrations, and for most of the tools a marketing team uses those integrations were complex or did not exist. A person who could open each tool and click through it still had the advantage.
What changed that is computer use. An agent no longer depends on an API or an MCP server to work with a tool.…