Please accept my apologies if the headline made you feel old, but yes, Apple retired the iTunes desktop app way back in 2019 . However, a new report says that the iTunes Store is currently experiencing an unlikely seeming revival.

This is thanks to a tactic being used by artists like Taylor Swift, Ariana Grande, Charli XCX, Summer Walker, and more …

The iTunes Store revolutionized the way people bought music, not only prompting digital sales over physical, but allowing people to buy individual songs rather than an entire album. By the summer of 2019, however, Apple retired the iTunes Mac app in favor of new music, podcasts, and TV apps.

The world has largely switched to streaming services, with relatively few people buying music outright, but the Financial Times reports that there is a countermovement underway.

The iTunes Store is re-emerging as an unlikely venue for pop stars to hawk collectibles to superfans, reach untapped audiences, and bolster chart positions.…