V ogue World Milano was held beneath the vaulted glass domes of Italy’s oldest shopping arcade, featuring Gigi Hadid in archival Valentino couture and robots dancing on the catwalk while Miuccia Prada scowled at them. A splashy event staged in the midst of a month of fashion shows in New York, London, Milan and Paris, in which 97.5% of models were a size four or under, what ticked people off most was the presence of trillion-dollar pharma company Eli Lilly on the list of sponsors.

Eating disorder advocates spoke out against the association between an aspirational fashion show and the manufacturer of the weight-loss drugs Zepbound and Mounjaro.

Fans of doublespeak, however, would have found much to enjoy in the language an Eli Lilly spokesperson used to defend the partnership, saying it collaborates with “cultural platforms like Vogue … because that is where conversations about bodies and health take place.…