Image credit: BioWare

Fans continue to rally around the 'Save Mass Effect ' movement, this time with a billboard at Times Square and more initiatives planned throughout the rest of the year.

Last week, publisher EA shut down BioWare and cancelled the next Mass Effect game . In the days since, an increasingly loud community-organised campaign has attempted to make Electronic Arts reverse course and ensure that the beloved sci-fi universe can journey forward in some form.

🚨 WE'RE IN TIMES SQUARE!

Together with @kalaelizabeth, we've managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!

📍 1560 Broadway, above the Pelé store (Duffy Square) ⏰ 15 seconds every hour at :35

HOLD THE LINE!…