The Swiss Watch Federation has just released its figures as of the end of March 2026. The month of March closed with a 1% decline in watch exports. More importantly, it provides a view of the trend for the first quarter of the year. Total exports reached CHF 6.2 billion, representing a modest increase of 1.4% compared to the previous year, pointing to a relatively stable performance.

Source FHS

The overall trend across the main markets is that most are stabilising around an equilibrium point, with the notable exception of France, where there has been a sharp increase (+55%) in Swiss watch exports – likely driven by technical factors rather than underlying market demand – this has been observed since December and is most likely linked to the redirection of logistic flows.…