In a couple of weeks, several NFL rookies will attend the annual NFL Rookie Premiere .

This year, no Detroit Lions were invited to take part in the networking event.

Since 1994, the gathering has served as an NFL players first opportunity to create marketing opportunities as a professional. Rookies are introduced to several brand leaders and marketing directors. The purpose is to create l ong-lasting partnerships and genuine relationships that have the potential to be beneficial following their playing career.

"Rookie Premiere is a unique event that doesn't really exist in any other capacity.…