Makeup trends may cycle in and out with the seasons, but clean girl makeup has proven to be a timeless look with major cultural impact. The soft, approachable technique is all about enhancing your natural features. Think: fresh skin, groomed brows, and an overall effortless aura that makes you feel like your best self.

The clean girl makeup that first took over our feeds in 2021 isn’t the same as what we’re seeing now. It has evolved from a cookie-cutter, copy-and-paste routine, to something that embraces the features that make us unique. Plus, it also helps that this type of makeup is extremely adaptable, so you can wear it from work to brunch and even for special occasions. “This makeup look can go a long way without requiring a complicated routine,” says Lori Taylor Davis , the global pro lead artist at Smashbox Cosmetics.

If you’ve been a fan of clean girl makeup for years, you’re going to love the new-and-improved version that has the potential to become your signature look for years to come.…