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norman foster discusses his first watch with LEBOND and why good design transcends scale

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from architecture to watchmaking, the british architect discusses how material choices, engineering, and everyday use inform his approach to designing objects across different scales.

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norman foster brings his architectural thinking to the wrist

Norman Foster unveils his first wristwatch , developed in collaboration with Swiss watchmaker LEBOND and the Norman Foster Foundation ’s Innovation and Design Unit. The LEBOND Norman Foster applies the architect’s approach to materials, engineering, and function to a precision timepiece, rethinking the relationship between case and strap through an integrated design that prioritizes comfort and customization. For Foster, the shift in scale does not demand a different design philosophy. ‘I have never really thought that scale changes the nature of design,’ he tells designboom.…

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