Do you know someone who basically lives at the local climbing gym? Are you friends with a person whose only personality trait is taking their dog hiking? Or maybe your partner is obsessed with the idea of living in a van (#vanlife) and traveling the country?

If any of these groups sound like you or someone you know, you've been exposed to the granola lifestyle. Similar to gorpcore , folks who fit the granola aesthetic are typically into camping , hiking , and kayaking, and have probably talked about moving to Colorado one day (guilty). They love to be outdoors, sip craft beer, and of course, wear Patagonia fleece sweaters.

Outdoorsy folk have taken to TikTok with the hashtags #granolagirl , #granolaboy , and #granolacheck over the last few years to show off their adventurous, outdoor-oriented lifestyles. For many, getting into nature was a direct response to feeling cooped up during the lockdowns of the early pandemic.…