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4 luxury real estate trends shaping how the ultrawealthy buy homes in 2026

All Content from Business Insider·Alcynna Lloyd·about 13 hours ago
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What the superrich want in a home in 2026

Here's what luxury homebuyers are looking for in 2026. Westend61/Getty Images

While many Americans are sitting on the sidelines, waiting for the real-estate market to become more affordable, ultrawealthy buyers are still snapping up homes .

Sotheby's International Realty's 2026 Mid-Year luxury outlook survey found that 55% of its real-estate affiliated professionals worldwide who specialize in properties priced at $10 million and above saw an increase in luxury homebuyers in their local markets over the previous 12 months. Respondents also said they expect strong demand for the remainder of 2026.

"The affluent remain engaged and confident in the luxury housing market. They are deliberate but not deterred," Philip A.…

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