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Toy prices soar, small mom-and-pop toy stores learn how to pay along

All Content from Business Insider·Martina Nacach Cowan Ros·about 15 hours ago
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Toys are facing their biggest price spike in years. Mom-and-pop toy stores tell us how they're getting by.

Terra Toys, a toy store in Austin. Sylvia Edwards

Toy prices are rising fast across the country— and local toy stores are struggling to play along.

At Clever Monsters, a toy store in NYC, co-owner Daniel Orlov said he has to recalculate prices order by order, at times cutting into his own profits to keep them at a reasonable level for his customers. Sometimes, he knows before putting some toys on the shelves that he won't make anything off them.

The struggle results from higher shipping fees, tariffs, and customs charges and reflects a broader inflationary moment in the economy.

Toys have historically gotten less expensive over time, but have seen a spike in prices this year, rising 8.3% in the US between February and September.…

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