If you add “Reddit” to your Google searches to get real answers from real people, a big change is coming. Reddit is moving to a mostly logged-in site, which means most visitors will be expected to sign in. CEO Steve Huffman announced the shift in a post on his own Reddit profile , ending more than 20 years of letting almost anyone read the site without an account.

Most of Reddit’s visitors don’t have an account. Reddit’s own second-quarter numbers show 77.7 million of its 130.3 million daily visitors weren’t logged in, and many of them arrive from search engines. This change targets those people.

Nothing changes for US readers right away. Huffman says tests will start in a few countries outside the US this quarter. Reddit hasn’t named those countries or set a date for a worldwide release.

Why Reddit wants you to sign in

Huffman gave four reasons: a better experience, better ads, safety rules, and protecting Reddit’s data.…