Fri Oct 30 2026, 11:01 AM EDT · 1 minute read

Apple arranged its limited iPhone Duo stock so that most went to Apple Stores instead of to online pre-orders.

Apple chose to have perhaps four times more iPhone Duo stock at retail than for sale online on launch day, and even so, most went home empty-handed.

Apple described demand for the iPhone Duo as being "extraordinary," and manufacturer Foxconn has talked about using its international facilities to produce more. Certainly the pre-order stock sold out instantaneously , although a new report suggests there was a reason for that.

According to Bloomberg 's Mark Gurman, Apple elected to route the greater number of iPhone Duo units to Apple Stores instead of keeping them for online pre-orders.…