Rickenbacker Marina Park ™

Located on Virginia Key, FL, in the heart of Biscayne Bay, Rickenbacker Marina has been a family-owned and operated full-service marina since 1983. With 680 slips, it has long been a destination for boating enthusiasts.

Today, the marina is evolving — expanding into a commercial promenade and a curated gastronomic hub. This transformation called for a complete rebranding: one that honors its legacy while projecting a more contemporary, lifestyle-driven identity.

Concept

The new identity is built around the idea of connection — between land and water , tradition and modernity, community and experience.

At the core of the system is a custom-drawn symbol: an abstract “R” shaped as a nautical knot . This gesture is both literal and symbolic. Nautical knots are essential elements of marina culture — tools of anchoring, securing, and linking.…