Stop Using AI Like a Search Engine (A Solopreneur Marketing Playbook)

Most devs and solopreneurs treat AI like a smarter Google. They type a question, get an answer, and paste it somewhere. That's not marketing — that's outsourcing your thinking to a machine that doesn't know your product, your audience, or your positioning.

Here's what actually works: treating AI as a junior marketer who needs context, not a search engine that returns answers .

The Context Problem

When you ask AI "write me a tweet about my SaaS tool," you get something generic that sounds like every other SaaS tweet. Why?…