Over the last few weeks I built a website audit tool and ran it on 200+ small business and service websites — dental practices, plumbing companies, landscapers, law firms, real estate agents. Not Fortune 500 pages optimized by dedicated teams. The sites that actually serve local customers.

I expected some issues. I did not expect this.

Here's the raw data, the patterns I found, and what you can actually do about it.

The Scorecard

I grade sites across five dimensions on a 0–100 scale. Here are the averages from 200+ audits:

Dimension Average Score Worst Score

Speed 56 11

SEO 68 29

Mobile usability 61 18

Accessibility 52 8

Security 70 17

SEO and security tend to be passable (automated checks from Google Search Console and automatic SSL help). Speed and accessibility are consistently neglected — probably because the feedback loop is invisible.…