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The New DedCool and Emi Jay Collab Is a Match Made in Beauty Heaven

#marieclaire#hair#mochi#dedcool#fragrance
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There are a handful of brands that have earned my beauty editor seal of approval for both their aesthetic and their actual products. DedCool is one of them. The minimalist, cool-girl fragrance brand has practically taken over my home (and my fragrance collection ) with its signature, hard-to-put-your-finger-on-it, skin-adjacent scents . Then there's Emi Jay, the ultra-feminine, romantic hair accessory brand that arguably helped ignite the claw clip renaissance . Its accessories are practically indestructible, which is impressive considering how delicate and pretty they are.

Now, the two brands have joined forces for a limited-edition collaboration that might just solve half of my holiday gifting dilemmas. Think your sister, your colleague, your cousin, or even the last-minute guest who shows up unexpectedly at your holiday party. And, quite frankly, I wouldn't blame you for keeping the entire thing to yourself.…

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