I'm a solo founder running a SaaS design and development agency (subscription model). I've been working on SEO for 6 months and I'm stuck.

Where I am:

600+ keywords showing in GSC

Most impressions come from high-volume broad terms where I rank too low to get clicks

Only 4 blog posts drive the majority of my impressions

I'm seeing a lot of query fanout and FAQ-style queries in GSC

5 sales calls in 5 months, 0 closed

Budget is tight, so no ads and no paid links

What I've held back on:

I haven't published at volume because I'm scared of a Google hit (thin content, spam updates). So I've stayed small, but that also means I'm not growing.

What I don't know:

How to pull useful decisions out of GSC. I have the data but no direction on what to build next.

Whether I should build pages for the fanout and FAQ queries, or add them as sections to existing pages, or ignore them and focus on something else.

How GEO fits in.…