After years of customer complaints about cereal bags that are difficult to close and keep fresh, Cheerios and Ziploc are reimagining the cereal bag.
The product, called Cheerios with Ziploc PantrySeal, replaces the traditional cereal bag with a resealable bag with a built-in pour spout.
After years of customer complaints about cereal bags that are difficult to close and keep fresh, Cheerios and Ziploc are reimagining the cereal bag. (General Mills)
The packaging will be available for Original Cheerios and Honey Nut Cheerios beginning Tuesday through the Walmart website before expanding to additional retailers in the coming months, according to General Mills.
Company officials said the redesign followed years of customer feedback requesting an easier way to reseal cereal packages.
“General Mills has received letters, emails and DMs asking for an easier way to reseal a cereal box, and we decided it was time to partner with the ultimate freshness brand: Ziploc,” said Emilie Knox, vice president and…