DeepSeek opened its in-house search engine to developers on Oct. 17, and the company’s changelog says the engine filters SEO spam, “GEO manipulation,” and low-quality AI-generated content.

Each result from the new Search API includes an authority tier for the page and a relevance score, and the API accepts site: queries that limit results to one domain.

What DeepSeek Says About Its Engine

DeepSeek’s changelog says its in-house engine handles search on its website and in its API, indexes hundreds of billions of web pages, and takes in hundreds of millions of search requests a day from around the world.

GEO (generative engine optimization) is when you shape your content to be cited by AI answer engines. DeepSeek’s changelog states that they credit strict detection as the source of filtering; however, it has not defined what GEO manipulation is or described how their detection process operates.…