Listen to the full conversation between Kinn Founder & CEO Jennie Yoon and Fashionista Editor-in-Chief Dhani Mau on The Fashionista Network on Spotify.

https://open.spotify.com/episode/6fDE0LokyiTdYJaznqhjqV?si=3mXuNeOZQLO_iaPfLzj2Sw

After losing many family heirlooms in a home burglary, Jennie Yoon had the idea to start a brand that would generate new heirlooms: fine jewelry pieces that could be worn every day and passed down through generations, but wouldn’t break the bank. It was 2017 when Yoon left her career in tech (she was a founding employee of Casetify), headed to the Downtown Los Angeles jewelry district, started knocking on doors, secured a manufacturer, set up a Shopify account, and launched Kinn as a direct-to-consumer fine jewelry brand rooted in transparent pricing, quality and storytelling.

Working alone out of her garage with no PR, Yoon would cold-email or DM editors, one of whom — fun fact — was me.…