She used Facebook Marketplace to sell seafood in South Carolina. A viral review led to 300 orders overnight.

Natendrea Jones has been cooking seafood for more than a decade. In 2026, a viral food review brought her more than 300 orders overnight. Natendrea Jones

When TikTok food reviewer Gabriel Rivera DMed Natendrea Jones about her seafood this spring, she assumed it was a prank.

"I thought somebody was playing a joke," Jones, 36, told Business Insider.

The South Carolina native had spent years trying to turn her cooking into a full-time business. She grew up surrounded by home cooking and began earning money young, first by preparing salads for neighbors and family cookouts, then by doing hair and nails.

Cooking remained a side hustle for more than a decade. Jones made seafood platters for friends and occasionally sold pans, but hair and nails paid the bills.

A viral food review brought 300 orders overnight

Jones had been posting her food on Facebook Marketplace for years.…