The Spotify podcasting world is evolving. The audio-streaming platform announced a new Memberships program on Tuesday that allows creators to offer monthly sub scription plans to their fans. The program is rolling out immediately in the US, UK, Canada and dozens of other markets.

Podcasters have total leeway in how much they charge and what content they offer behind the paywall, such as “exclusive audio or video, bonus episodes, fewer ads,” Spotify said. Creators can also charge a simple monthly fee or offer tiered pricing that grants access to different types of content. It’s their call. Spotify said creators will keep 90% of membership revenue.

Creators can also choose not to offer a monthly paid subscription.

Until now, podcasters have monetized their content primarily through ad revenue in the Spotify Partner Program , brand sponsorships and video stream revenue from Spotify Premium subscribers.…