One of the greatest sports card sales at auction took place last August when the 2007–08 Upper Deck Exquisite Collection Dual Logoman Autographs Michael Jordan and Kobe Bryant 1-of-1 card sold for a record $12.932 million through Heritage Auctions.

A sale of such magnitude in an industry worth over $308 billion makes sense given that it contains autographs from ‘His Airness’ and ‘The Black Mamba’.

However, when a similar opportunity arose for a card to be bought that contains signatures from Michael Jordan and LeBron James, it simply didn’t make the splash many collectors believed it would.

Fanatics Collect’s Premier Auction featured the 1-of-1 2007 UD Black Dual White LeBron James & Michael Jordan PATCH AUTO DNA 10. After 49 bids, it sold for $630k . This is after adding the platform’s 20% buyer’s premium.

In a vacuum, this amount is quite a lot for a card.…