Introduction

Readymag is a no-code design tool for creating websites of any kind, be it a landing page, a presentation, or a multimedia editorial. However, portfolios occupy a special place among Readymag’s use cases—especially creative, nonstandard portfolios, since they fit our “blank canvas” and free-layout approach. It was part of our DNA from the very beginning, so we wanted the new landing page showcasing Readymag’s portfolio use case to instantly show the tool’s potential while still feeling light and inspiring. At the same time, this page had to differ in tone and visuals from the main site, which speaks to everyone at once. Here we focused instead on a narrower audience—designers and creatives looking for a way to build an expressive online presence.

The page starts with a clean and clear value proposition

Balancing information and engagement

The site is built on a rhythm of clean, digestible info alternating with visual fireworks.…