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Handmade Designs: The New Trust Signal

Nielsen Norman Group·Megan Chan·6 months ago
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Summary: In an era of AI-generated-everything, AI-fatigued users want designs that look like they were made by a person.

People are buying vinyl, dusting off their wired headphones, shooting on film, and opting for things that are slower. Digital fatigue and AI fatigue are changing what resonates, and audiences are gravitating towards designs that look handmade.

The Shift to Handmade Designs

What Does Handmade Look Like?

Examples of the Digital Handmade Style

Handmade Has Become a Trust Signal

What This Means for UX Design

The Shift to Handmade Designs

Design trends swing back and forth like a pendulum. New trends emerge in response to whatever is mainstream at the time. In the early days of the web, skeuomorphism was everywhere, and we saw detailed interfaces that mimicked the physical world. Then, the pendulum swung in the opposite direction, and flat design took over, with no shadows and no ornamentation.…

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