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Apple’s “Pro and Tell” October 28 event: Everything we expect from touchscreen MacBooks to a new iMac

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Touchscreen laptops have been around for years. You can get them in all sizes and shapes. Just not from Apple . For years, the Cupertino giant has treated the idea of a touchscreen MacBook the way I treat a meeting that could have been an email: with open contempt. However, Wednesday looks like the day the company could finally change its mind.

The latest Apple invite puts the “Pro and Tell” showcase in Los Angeles at 10 a.m. PT (1 p.m. ET) on October 28, 2026. Instead of a regular live-streamed keynote, it is an invitation-only, hands-on event for a handful of press and creators (similar to what the company did for the MacBook Neo earlier this year).

Shikhar Mehrotra / Digital Trends

That’s the first thing you should know about Apple’s October 28 event, or rather, a showcase. Naturally, the company will share all the details via press releases, so keep an eye on the official newsroom page.…

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