Talking to a lot of SEOs, it seems that SEO testing is very few and far between. And yes - this post is going to get a lot of downvotes - a lot of SEOs dont want you to test - they demand your faith in what they say and to me, if not addressed, SEO will continue into 30 years of cycles of myth spreading while people learning SEO continue to treat it like a faith.

Or, you can stand up to this prevailing wisdom and do your own research. Its so super easy.

Its no secret that a lot of us are putting blind faith in things we believe are critical without testing.

I wont comment on whether we're actively avoiding testing because we believe in it so much or if we just think we can't test things in SEO.

So I created a list of things we can test in under ten minutes and I want to encourage every SEO to do this.

The default stage or mindset in SEO learning is that SEO = shoving more SEO things into a page for Googlebot to intellectually snack on.

Checklist SEO

We call this Checklist SEO.…