I’m thinking about how product market fit involves understanding the customer’s problems deeply, and that sounds like what consultant are experts in. If the product is shaped by the customer’s problems, then why aren’t consultants always better at being entrepreneurs?

I know it’s common for consultants to start their own companies. I wonder why I should even bother trying to map out customer problems if there’s always someone more experienced than me (not necessarily a consultant) who has mapped it out.

In a successful healthcare startup, I heard the founders only interviewed 10 dermatologists to map out their workflow issues. This seems like an absurdly small amount, and maybe they did work with more people but didn’t say. Compared to consultants who talk to hundreds of people.…