Four adverts have been banned for promoting prescription-only weight loss pills to the public, including two from Voy’s “The weight is over” campaign.

One ad for Voy, seen on the side of a bus in July, featured a hand holding a white pill alongside the headline “The weight is over…Voy”.

A second ad, shown on video-on-demand services in August, featured a pill alongside the wording “Oral weight support” and “It’s kind of a small deal”.

Both ads included smaller text referring to a glucomannan food supplement.

The first oral GLP-1 tablet for weight management was licensed as a prescription-only medicine in June.

Prescription-only medicines cannot be advertised to the public.

The Advertising Standards Authority (ASA) said the imagery and wording in both ads were likely to lead people to understand they were advertising the newly available oral Wegovy tablets, rather than a food supplement.

It said references in the small-print to glucomannan were not enough to change that impression, while the…