Sent 2,000 physical letters… response rate was way higher than expected We tested something different for outreach instead of relying on cold emails, DMs, and calls. We sent out about 3,000 physical letters to dispensary owners on the West Coast (USA). The letter itself was generic—nothing heavily personalized—but the envelope/address label was directed to the business owner of each location. Inside, we explained what we do and included 3 samples of our custom kraft paper bags that we had produced for a customer in their state so they could physically see the quality. We also built our pricing sheet directly into the letter. We positioned it clearly that our pricing is often cheaper than standard plain white paper bags in many cases because we manufacture everything in the USA ourselves. Everything was laid out upfront—no back-and-forth needed. Didn’t expect much from it, honestly.…