In this article

01 The buying platform stays familiar

02 Buyers arrange access through Pinterest

Pinterest has opened selected display and video ads to outside buying platforms, including Google’s Display & Video 360, Amazon Ads and Yahoo DSP. Its Programmatic Deals launch gives enterprise advertisers another way to include the platform in campaigns they already manage elsewhere.

Announced October 26, the offering is available in North America, South America and Asia Pacific. Buyers are directed to their Pinterest sales representative, so they need to establish access before adding it to a media plan.

The buying platform stays familiar

Magnite is the main supply-side partner, connecting Pinterest’s inventory and audience signals to the software advertisers use to buy placements. DeepIntent is another supported buying platform.…