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Google Universal Cart Launches For Easier Online Shopping

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Google has officially launched its Universal Cart , a shopping feature designed to make online purchases easier by bringing products from multiple retailers into one place. Announced on October 15, the tool is integrated with Google Search and the Gemini app , helping shoppers organize purchases, track prices, monitor product availability, and discover potential savings.

Previously available to a limited number of users, the feature is powered by Google’s Universal Commerce Protocol (UCP) , which supports shopping experiences across different platforms. Users can add items to a single cart while browsing Google’s services without having to manage multiple browser tabs or restart their shopping…

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