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Lufthansa Loses Greenwashing Lawsuit, Rebrands Green Fares As Impact Fares

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In 2023, Lufthansa introduced “Green Fares.” As you may have guessed based on the name, the idea is that these fares offer some level of carbon offsets, but beyond that, they offer added flexibility, plus bonus miles and status qualification. Well, Lufthansa has now announced that it’s rebranding these fares , and the change isn’t voluntary…

Lufthansa Green Fares become Impact Fares

Lufthansa lost a court battle over these Green Fares

Bottom line

Lufthansa Group is renaming its Green Fares, and going forward, they’ll be known as Impact Fares. Here’s how Lufthansa describes this change:

The Lufthansa Group is renaming its Green Fare to Impact Fare. The new name places even stronger emphasis on customers’ contribution to greater sustainability in aviation and thus reflects new regulatory requirements for environmental communication: By choosing an Impact Fare, passengers support the additional use of Sustainable Aviation Fuel (SAF) across the Lufthansa Group’s route network.…

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