After quietly establishing a presence on Amazon and TikTok Shop over the past two years, Enhanse is making its first foray into brick-and-mortar.

The men’s skin care brand, founded by Evangelo Bousis — who also cofounded the fashion label Dundas with his partner Peter Dundas — is launching at Nordstrom, debuting in 20 doors nationwide this Friday.

“I wanted to start on a smaller scale with a retail partner that had incredible positioning, brands that I wanted to be adjacent to and a younger consumer,” Bousis said. “We made a good decision with Nordstrom; it felt right.”

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Joining Lab Series, Jack Black in the men’s beauty category at the retailer, Enhanse will debut with its bestselling touch-free products, including the Mattifying Milk, Super Moisture Firming Serum and Spray Gel and Super Clean Antimicrobial Skin Cleansing Spray.…