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GenAI Doh: During his career, Masahiro Sakurai created a few extremely successful game franchises, including Kirby and Super Smash Bros. Now, the Japanese designer is weighing in on the generative AI debate, arguing that LLM-based "stochastic parrots" don't have what it takes to create a truly original game IP.

In a recent interview with Japanese website Denfaminicogamer, Sakurai shared his well-informed opinions on how generative AI is going to impact the video game business. Developing new game "products" is becoming easier than ever, he said, but turning AI-generated slop into a profitable venture will take a lot more than a few chatbot prompts.

Sakurai explained that modern game designs usually stem from direct comparison with what's already on the market.…