Rolfe Winkler, in a crackerjack story for The Wall Street Journal (gift link):
Blevins, who left Apple in 2022, sometimes set up back-to-back meetings with suppliers so that rival sales teams might run into each other, stoking competitive tension. Sales representatives learned to pack nutrition bars to sustain them through negotiating sessions that Apple executives sometimes pushed past midnight without a dinner break. Blevins’s bad-cop reputation gave his staff leverage: They threatened to call him in if contract terms weren’t to their liking.
One significant contract term allowed Apple to audit its suppliers’ books. Flash makers typically had to designate Apple as a “most favored customer,” which guaranteed that no other buyer got a lower price, according to people familiar with the agreements.…