Cravings hit hardest at 3:42 p.m., according to new research.

A survey of 5,000 Americans, split evenly by state, looked at what cravings look like across the country, finding that the average person gets two cravings a day, with one in four experiencing cravings more often than this (24%).

Regardless of the time, six in 10 respondents can’t hold out on their cravings for more than an hour (57%) — and one in five give in in 15 minutes or less (21%).

Respondents from New Mexico are the champions when it comes to withstanding their cravings the longest, but Maine-dwellers and West Virginia residents give in earlier.

Conducted by Talker Research for EveryPlate, the results found that when the hankering hits, those surveyed yearn for comfort food (33%), fried foods (22%), and salty foods (22%).

Respondents from New Mexico are the champions when it comes to withstanding their cravings the longest, but Maine-dwellers and West Virginia residents give in earlier.…