A friend, who I believe is financially comfortable, set up a GoFundMe page to pay for vet bills for their sick dog while on holiday overseas.

The family appears to be financially comfortable; both adults have good jobs, own two cars, have all the latest gadgets like expensive bikes and sporting equipment, take an annual holiday overseas and domestic holidays throughout the year, and live in a big house in a well-to-do area.

Is it socially acceptable to ask for money publicly in these circumstances?

Eleanor says: I’ll never forget someone posting their household expenses as proof it’s hard to get by on two six-figure incomes. By the time they’d paid for holidays, two cars, private school fees, insurance, extracurriculars, the mortgage and savings, there was nothing left!

They really did think this was proof they weren’t well-off. I suppose in some sense they’re right.…