May

Branch Basics Courtesy

Branch Basics is now available nationwide at Target. The brand is best known for its surface cleaners, laundry detergents and dishwashing tablets which are formulated without harsh chemicals and potential irritants.

Caldera + Lab Courtesy

Men’s skin care brand Caldera + Lab is entering retail for the first time via Nordstrom, launching online and in 32 doors. Bestsellers include The Base Layer moisturizer ($52) and its $86 antiaging serums, called The Good and The Great, respectively, which vary in richness.

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Prakti Courtesy of Pra

Pritika Swarup’s Ayurvedic skin care brand, Prakti, is now available on AI shopping platform Phia. It is one of the first beauty brands to launch on Phia, which debuted in 2025 as a “personal shopping assistant” and whose partner brands also include fashion labels like Guizo and Dôen.

Clean Simple Eats Courtesy

Clean Simple Eats, known for its protein and nutrient powders, has entered Walmart stores nationwide.…