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Expect disappointment at walk-in, and you’ll never be disappointed.

Apple

“Limited” is a great marketing word because it lets brands avoid disclosing actual stock numbers. For prospective customers, though, it’s frustrating. Even with cash in hand, they don’t know whether they’ll leave the store with the product.

That uncertainty is now playing out with Apple’s first foldable. The company said Wednesday that its stores will carry a “limited” supply of the iPhone Duo for walk-in shoppers on Friday, October 23, 2026, the day general availability begins, without specifying how many.

Apple

Why is the iPhone Duo so hard to find?

I’d blame the pre-order stampede. Even at $1,999, Apple sold out its first foldable within minutes of pre-orders opening on October 16, with delivery dates slipping to January 2027 almost immediately .

After that, the company limited pre-order units to two per customer to deter scalpers .…