Want to make money? Start building data centers. Or build batteries to power data centers. Or: pivot to defense.

This is not financial advice, but it’s certainly what seems to be winning over public markets and private investors lately. Ford’s nascent energy storage business — a fraction in size to Tesla’s and won’t be ready until next year — helped its stock jump more than it has in years . Redwood Materials raised $425 million from blue chip companies like Google and Nvidia by pivoting to data center energy storage . Cerebras just pulled off one of the hottest IPOs of 2026 .

Investment in defense startups continues to pour in, with Anduril raising another $5 billion this week. It seems that any company with a remote chance at nabbing government contracts is trying to do just that.

Which brings us to GoPro.

The action camera company has survived a lot over the years.…